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How It All Started

Karen Betts (MD of Nouveau Beauty Group & Celebrity Permanent Cosmetics and Medical Tattooing Artist) said: ““Throughout my career I have always focused on bringing the highest quality treatments to the market and offering salon professionals a range of training options to supply to their clients.

Working at Harley Medical Street I noticed how in demand effective skin treatments were and that was  where I realised I needed  to find an in salon alternative to offer  to the public.

"This gave me an idea – to hand pick the best skin rejuvenation technologies and treatments. First, I discovered A-LIFT, then Dermatude was launched so I had to gain exclusive UK distribution rights. Whilst A-Lift lifted and firmed skin and underlying tissue structure, Dermatude improved the appearance of the skin’s texture; further reducing fine lines and wrinkles whilst improving overall appearance and skin health. 

"Dermatude’s combined use of virtually pain free micro-needling and active serums claimed to deliver a host of skin rejuvenating benefits. So this was put to the test. Trials began in 2013. A photographer captured in minute detail the changes in people’s appearances over the course of 8 treatments. The results were astonishing (you can see for yourself how the subjects’ appearances look more radiant and younger in our `Before and Afters` section).

"My team worked with the experts from Dermatude to develop a training program that were easy to master and deliver by beauty professionals. This combination of proven technology, knowledge and skills help our trained technicians deliver superb results. And it is these results, supported by our marketing initiatives that have helped our pioneering salon customers breakeven in weeks and go on to operate highly profitable skin rejuvenation services. Why don't you join us?"




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